Brochure

This brochure is a very boring informational trifold. It has only one picture that is not interesting and a logo of some sorts. Also there is way too much white space. The amount of text is overwhelming and is not broken up by pictures. I would recommend taking out much of the text to make it user friendly and add more pictures to make it more appealing. The design is very poor and is not visually stimulating in any way.

Tommy Hilfiger Print Ad

This Tommy Hilfiger is an example of a lifestyle advertisement. It shows young people, probably college students, “studying” by the pool while looking trendy. The target audience is either college or high school students that would fall under the category of household consumers. This advertisement is deceptive by no means because this is what most students do when they get together to study. I would add a line, body copy, and tagline because there is absolutely no print to tell the consumer what is being advertised. One would assume that it would be clothes but the brand is not clear.

Layout

This is an example of a good layout. It has a clear purpose and audience. The design is also very simplistic and clear to not take away from the picture. The picture is also imbalanced to attract more attention but it does not upset the eye.

This is an example of a bad design layout. There is no clear focus which causes the eye to jump around. There is no flow to the layout. There are too many text boxes as well. Overall it is not aesthetically pleasing to the reader.

13 A: Photoshop and Illustrator

• The first thing that was stressed during the webinar was to develop a solid creative process even before you touch the computer. Drawing is a great way to work through your ideas before you put anything on the computer. This will make your design better.
• The next thing to do is to make documents of the same size in both Illustrator and Photoshop.
• Also, using smart objects by copying an item from Illustrator and bringing it in as a smart object makes working with those items much easier. Smart objects are imbeded into Illustrator as a vector file.
• Another thing that is useful with a smart object in photoshop is that you can double click it to link it and edit it in Illustrator. The sources file, however, will not match it.
• Lastly, you can create a new action by recording everything you do and then you can reuse that action multiple times.

Chanel Logo

The Chanel logo incorporates both their symbol and text. They also use just the symbol as their logo. It is recognizable by any fashionable person. Simplistic and black, it embodies everything Coco Chanel’s design aesthetic was about.

Drop Cap/Hanging Indent

Drop cap, in desktop publishing, is when the first letter of the first word of a paragraph is larger than all other letters to "drop" down two or more lines. Drop cap is often seen at the beginning of novel when the top of the first letter of the first word lines up with the top of the first sentence and drops down to the four or fifth sentence.

Hanging indent in word processing is when all other lines but the first are indented. Hanging indent is also known as a hanging paragraph.

Ilustrator

Adobe Illustrator is a vector graphics editor. It has some similarities to Photoshop but in my opinion is easier to become familiar with. It is mainly used for graphic logos and typesetting.