Tommy Hilfiger Print Ad

This Tommy Hilfiger is an example of a lifestyle advertisement. It shows young people, probably college students, “studying” by the pool while looking trendy. The target audience is either college or high school students that would fall under the category of household consumers. This advertisement is deceptive by no means because this is what most students do when they get together to study. I would add a line, body copy, and tagline because there is absolutely no print to tell the consumer what is being advertised. One would assume that it would be clothes but the brand is not clear.