This layout represents continuance very well. It successfully pulls the viewers eye backwards. It also fills in the negative space in the bottom half of the pages balancing out the picture.

The attempted new Gap logo was a failure. The word was placed in the center therefore, making it symmetrical. The gradient box that is placed on the "p" asymmetrically does not do anything for the logo though. It pulls the viewers eye to the "p", which has no significance. This is a very poor example of balance.