Brochure

This brochure is a very boring informational trifold. It has only one picture that is not interesting and a logo of some sorts. Also there is way too much white space. The amount of text is overwhelming and is not broken up by pictures. I would recommend taking out much of the text to make it user friendly and add more pictures to make it more appealing. The design is very poor and is not visually stimulating in any way.

Tommy Hilfiger Print Ad

This Tommy Hilfiger is an example of a lifestyle advertisement. It shows young people, probably college students, “studying” by the pool while looking trendy. The target audience is either college or high school students that would fall under the category of household consumers. This advertisement is deceptive by no means because this is what most students do when they get together to study. I would add a line, body copy, and tagline because there is absolutely no print to tell the consumer what is being advertised. One would assume that it would be clothes but the brand is not clear.

Layout

This is an example of a good layout. It has a clear purpose and audience. The design is also very simplistic and clear to not take away from the picture. The picture is also imbalanced to attract more attention but it does not upset the eye.

This is an example of a bad design layout. There is no clear focus which causes the eye to jump around. There is no flow to the layout. There are too many text boxes as well. Overall it is not aesthetically pleasing to the reader.